Quote the price that will hold
If the configurator calculates differently from the office, someone corrects the price afterwards. Then the online calculation was an estimate with an interface.
Product configurator & calculator
3D product configurators and calculators that price by your production rules
A configurator is only as good as the pricing logic behind it. We build product configurators and quote calculators whose result comes from your parameters — dimensions, variants, materials, rules — not from a price list someone maintains by hand. With a 3D view in the browser when the product needs one. From €500; scope and final price in writing before work begins.
- Pricing logic from your production parameters, not from a copy in Excel
- 3D view in the browser on WebGL when the customer needs to see the variant
- The result is a record that moves on through the process
What a configurator has to do
Rule out invalid variants
Which options fit together belongs in the configurator's logic — not in a call-back after the enquiry.
Show the product when words are not enough
For products whose variants have to be seen — material, colour, shape — a 3D view in the browser replaces a list of technical terms.
Pass the configuration on
The result is a record holding every chosen parameter. It goes on into the quote, the order or production instead of being retyped.
Why configurators are often just a facade
Many configurators are a form with pictures in front of it. The real calculation happens afterwards — in Excel, in a salesperson's head or in a follow-up question. The customer has configured, but has decided nothing.
A price list instead of pricing logic
The calculator works from a table someone updates by hand. When a material price changes, the website quotes wrong until someone catches up the table.
Excel as the hidden back end
The quote is produced in a file one person understands. When that person is away, the customer waits.
A plugin at its limit
An off-the-shelf plugin fits as long as the variants are simple. Once options depend on each other or the price follows from dimensions, the rest is calculated by hand again.
3D with no rules behind it
A 3D view changes nothing if there are no rules behind it. It then shows variants that cannot be produced and prices that are wrong.
What we build
Pricing logic and rules
- Capture of your calculation: parameters, formulas, exceptions
- Rules for valid combinations
- Price calculation from parameters instead of a copy of the price list
- A separate interface where your team maintains the values
Configurator interface
- Step-by-step selection with instant recalculation
- 3D view in the browser on WebGL when the product needs one
- Use on the website, in a customer portal or on a field tablet
- Smartphone and keyboard use as a requirement, not an afterthought
Handover into the process
- Configuration as a structured record
- Handover to CRM, order management or production via API
- The same calculation logic on the website and in sales
- A trace of which configuration was priced at what
- Quote as a PDF with calculation and layout from the configuration
Where a configurator or calculator makes sense
A binding price at the customer's site
Field staff price on a tablet against the manufacturer's parameters and quote the price in the same visit. Built this way in our window installation project.
- Measurement
- Pricing by plant parameters
- Contract on site
A quote calculator instead of Excel
Quotes that are produced in a spreadsheet today become a calculator with fixed rules that several people operate the same way.
- Calculation rules
- Variants
- Traceable prices
3D product configurator on the website
Customers assemble visible variants themselves and see the view and the price at once. As an example we show a ring configurator demo — a demo, not a client project.
- 3D view
- Variant selection
- Price calculation
B2B configurator for products that need explaining
When dealers or business customers order variants, for instance in machinery and plant engineering, the configurator checks the combination before the enquiry reaches sales.
- Rule check
- Business customer access
- Handover to sales
Reference: in the project for a window installation business, the price calculator on the tablet works from the production parameters of the manufacturer's plant. Measurement, a binding price, the contract and the deposit happen in one customer visit.
View case studyDemo — not a client project
3D example: a ring configurator on WebGL with two models, three metals, five stones and three carat weights. Its prices are sample values, not a price list.
What the demo shows and what it does not Open the live ring configuratorDemo — not a client project
3D example, closet configurator: enter dimensions, see the 3D layout, calculate the price, output a quote as a PDF with calculation and layout. Prices, catalogue and dimensions are sample values, not a price list.
What the demo shows and what it does not Open the live closet configuratorDemo — not a client project
3D example, terrace configurator: enter dimensions, see the 3D layout, calculate the price, output a quote as a PDF with calculation and layout. Prices, catalogue and dimensions are sample values, not a price list.
What the demo shows and what it does not Open the live terrace configuratorReferences
Selected projects
A selection of completed projects with a focus on architecture and implementation.
Construction / Window Installation
Mobile Order Capture for Window Sales and Installation
CRM with Telephony · On-Site Pricing and Contract · Factory Integration
Measurement, a binding price, the contract and the deposit inside one customer visit: the surveyor's tablet prices against the plant's own parameters, and the order reaches the factory and comes back as production stages without being re-entered.
Key capabilities
- Tablet application with pricing, contract, deposit and mobile printing on site
- Measurement dispatch by territory, calendar and surveyor workload
- Telephony inside the CRM: calls answered and logged against the customer record
Business impact
- Measurement, a binding price, contract and deposit in a single customer appointment
- Installation order and crew assignment created automatically from the delivery date
How we work
- 01
Capture the calculation
We record how your price is actually produced today: parameters, formulas, exceptions — and who knows them.
- 02
Fix the rules
Valid combinations, rounding and special cases are written down before any interface is built.
- 03
Test against real quotes
The calculation logic is checked against quotes your team has already priced by hand. Where the results differ, the rule is clarified first.
- 04
Interface and handover
Form, step sequence or 3D view — depending on what the customer needs to see to decide. Then the handover to CRM or production.
Typical stack
Calculation logic
Laravel / REST API / MySQL
Interface
Vue.js / WebGL for the 3D view
Handover
API to CRM, order management or plant / Webhooks
Frequently asked questions
What is a 3D product configurator?
A 3D product configurator is a browser application in which customers choose the variants of a product — material, colour, shape, dimensions — and see the result as a 3D model with a calculated price. The 3D rendering runs on WebGL, with nothing to install.
Off-the-shelf plugin or custom development?
A plugin for WordPress, WooCommerce or Shopify is enough as long as the options are independent of each other and the price is a sum of surcharges. Custom development makes sense when options depend on each other, the price follows from dimensions or production parameters, or the result has to move on into CRM or production.
Do we need 3D at all?
Not always. If the variants can be described unambiguously in words and dimensions, a calculator without 3D is enough. 3D pays off when the customer has to see the result to decide.
Can you take over our Excel calculation?
The Excel file is a good starting point because that is where the actual logic lives. We turn formulas and exceptions into fixed rules and check the result against quotes that have already been priced.
Are the demos client projects?
No. The demos show how a configurator works: a ring configurator, a closet configurator and a terrace configurator. Prices, catalogue and dimensions in them are sample values. As a client project with a price calculator we point to the window installation project.
Can you generate quotes as PDF?
Yes. A quote is produced from the configuration as a PDF with calculation and layout; the demos show the principle with sample values.
What does a product configurator cost and how long does development take?
From €500. The final price depends mostly on the pricing logic, less on the interface. That is why we state scope, price and timeline only after the calculation has been captured — in writing, before work begins.
Related insights
Is your calculation stuck in Excel or in one person's head?
Start with the process check. Then we work out whether a calculator, a configurator or first an orderly process is the right tool.
Start the process check